Home Depot Design Centers — Brent Calderwood

Produced 90 percent of copy for the all-new Home Depot Design Center stores in San Diego, CA, and Rockville, MD. The hugely successful Design Centers represent a new, elevated expression of The Home Depot brand, offering full-service remodels, design consultation, luxury showrooms and more. I collaborated with and supervised junior copywriters as we crafted an elevated brand voice and delivered copy that was used for all channels: homedepot.com, social accounts, digital ads, print ads, TV/video, and in-store signage and collateral.